People
all over the world go to see works of art, and in a lot of these places, they
pay to see these works of art. People pay for a ticket to enter museums, to
watch cinema, see theatre and to attend dance performances. In the rare event
that a work of art is showcased without a ticket, the cost of that ticketless
showcasing is not borne by the artists themselves.
India
is peculiar in that sense. Similar to audiences in the rest of the world,
Indian audiences pay to see a film or enter a museum, for instance, but dance
performances are rarely ticketed – particularly classical dance performances.
Audiences are so used to watching dance performances for free that paying even
a small amount to watch a classical dance performance surprises them.
Audiences
have never really been directed to think about what the real cost of their free
seat is, or who bears that cost. It proved to be an interesting mathematical
exercise to discover this.
Theatres
all over India rent out their space to artists. Suppose a particular
medium-sized theatre seats 215 people. To use the space for half a day, the
rent is Rs.5000 (depending on size and repute, rent for other spaces can go up
to Rs.20,000 or even Rs. 50,000).
A
dance performance usually involves music. For a classical dance performance to
take place with live music, usually four musicians perform with the dancer.
Depending on where you are in the country, this fee can be between
Rs.3,000-5,000 for each of the musicians. Let’s say its Rs.3,000. That amounts
to Rs.12,000.
A
dance performance also involves light and sound. Unfortunately, in many cases,
dancers are at the mercy of the technician for sound and light. One escapes the
additional cost of a light/sound designer, but the performance suffers. If he
or she did hire a professional light and sound person, who will not make the
dancer look flat and expressionless and will provide sound for musicians, the minimal
cost I was able to find was Rs.5,000.
Since
a dancer is also his or her own publicist, invitations might need printing and
sending, a brochure might need to be designed. The cost for 120 (to fill up an
auditorium that’s capacity is 215) well-designed invitations can be between
Rs.10,000-15,000. Dancers often resort to designing the cards themselves and
getting them printed at the local printing store to reduce costs, but if he or
she were to do it properly, the average cost can be calculated at Rs.10,000.
Not
keeping in mind other costs, because they vary (whereas the ones mentioned
above are constant and basic costs) such as the cost of costumes,
ornamentation, sets and props, recorded music, not to mention renting rehearsal
space for weeks or months of rehearsals, the costs incurred by a dancer are
still shocking.
Rs.5000
for renting the theatre, Rs.12,000 to pay musicians, Rs.5000 for lighting and
sound, and Rs.10,000 for publicity amounts to Rs. 32,000, which is quite a
financial undertaking for a dancer. Dividing that by 215 seats in the
auditorium makes us arrive at this number – 148.83. That is the cost of each seat
that goes free at this classical dance performance of this size and budget.
For
a dancer, Rs.150 tickets mean he or she can at least break even. And Rs.200
tickets mean he or she makes a small means of livelihood. That’s less expensive
than going to the cinema. It’s cheaper than a meal for one at a decent
restaurant. We don’t think twice before spending money at a cinema or restaurant
once in a while. Then why to watch a dance performance?